Advertising has changed. We live in a data-driven world where consumers are on overload, everything is available online, and targeting, measurement, and tying performance to revenue is what matters most. Back to Black exists to help technology companies sell their data-driven products to agencies and allow brands to communicate with their customers on a 1-to-1 level at scale using data for targeting, personalisation, placement and timing.
Meet the CEO
Ben Tatton-Brown is a successful entrepreneur and an experienced advertising executive. He co-founded advertising technology company Amobee which was bought in 2012 by SingTel for US$321 million. Ben’s impeccable reputation and extensive professional network enables him to get the right meetings with senior executives that your company needs to meet.
FOUNDER & CEO
Back to Black
Consultancy for mobile advertising companies deploying SAS, programmatic and direct media and data solutions across Europe.
CHIEF REVENUE OFFICER
Closed $25M Series B and ran sales for the fastest growing location-based data technology company in the world opening offices in the US, France and Asia.
MANAGING DIRECTOR, EMEA
Transformed media agency Quisma into GroupM’s first mobile guaranteed outcomes business, acquiring ActionX in 2015 and ran their P&L across 17 markets.
CO-FOUNDER & SENIOR VICE PRESIDENT, EMEA
Integrated RingRing Media into Amobee and part of the Exec team that sold the company to SingTel for $321M and ran their highly-profitable ad operations across EMEA.
CO-FOUNDER & CEO
At the forefront of the rise in mobile and prior the smartphone revolution, co-founded award-winning mobile media agency RingRing Media and sold it to Amobee within 2 years.
Back to Black’s success is measured on increasing sales revenue and driving ROI for your business. Whether we are engaged on retainer, or for a single project, our unique insourcing model enables our clients to bring on board the best specialist talent in the industry, only when required, to fill temporary business needs, shorten sales cycles and reduce time-to-close.