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About Us

Entrepreneurship
at heart

Built by entrepreneurs, we are passionate about technology and advertising, and we have the energy and the creativity to help our clients. They trust in our ability to deliver, which makes us stronger. We obsess over making our clients happy, working hard to deliver the best service possible every single day.

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Try it now

A New Model

The UK digital advertising market is the most complex and competitive market in Europe. Despite agencies looking for breakthrough opportunities amongst the diverse and vibrant London start-up scene, it can be challenging for AdTech companies to stand out.

Minimise your risk by working with experienced local consultants’ that have personal agency relationships and who will get you meetings with decision makers and close business.

Founding Partner

Ben Tatton-Brown

Half-English, half-French serial entrepreneur and successful mobile advertising executive.

Co-founder of mobile advertising agency RingRing Media and AdTech company Amobee, acquired by SingTel for US$321 million.

Has worked for agencies and with agencies throughout his digital advertising career, cultivating along the way personal and long-standing relationships with them.

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Pairing technology with agencies

Our Services

Each AdTech company is unique, we don’t always take the same approach, but the outcome is always the same – more business. Back to Black will accelerate your revenue growth and help your business get out of the red and into the black.

01.
Close pilot campaigns

Positioning is critical, we will adapt your collateral and sharpen your pitch, secure relevant meetings with budget holders, present and close test budgets with agencies on your behalf.

02.
Negotiate MSAs

Sign legally binding trading agreements with the UK’s largest media agencies and agency holding groups and become an agency preferred partner.

03.
Build Relationships

Introduce you to the account leads, planners and buyers, senior agency execs and decision-makers within the leading agency holding groups.

Our clients

We work with UK-based and international AdTech companies striving for momentum and continued success in the UK.

Successful UK market
entry for AdTech companies

Our extensive network will get you in front of senior execs that you need to meet.

Media Agencies

Media agencies advise brands on how and where to spend their advertising budgets. We meet with agencies every day and over the years have built long-lasting relationships with them; they want to meet our clients.

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1

Largest ad
market in Europe

£22bn

2020 digital
ad spend in the UK

+8%

YoY growth

90%

Budgets managed
by agencies

Contact Us

About Us

We are a London-based consultancy with offices in central London.

If you work for a technology company and need help working with advertising agencies in the UK, we’d love to hear from you.

Get in touch

E : hello@backtoblackdigital.com

T : +44 (0)7885 477 524